by Laurie Sullivan
Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking … Read the whole story
by Laurie Sullivan
Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
To execute effective multichannel, multi-screen, multipurpose marketing, you must transform your organization into a proactive machine. Proactive marketing is all about looking ahead and … Read the whole story
by Laurie Sullivan
Google introduced Wednesday a new email app the company calls Inbox. Designed by the team who built Gmail, the goal is to reduce the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are coming to a mom and pop shop near you. But unlike most other beacon implementations, these beacons will not be used to … Read the whole story
by Laurie Sullivan
SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4% of their marketing budgets to social media in the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday … Read the whole story
by Gavin O'Malley
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
COMMENTARY
by Sal Candela
All our research suggests that people are spending more and more time on their mobile devices - searching, shopping, communicating, sharing, and gaming. But … Read the whole story
by Erik Sass
Digital jukebox operator TouchTunes announced another win with the addition of its network to Kinetic's Active Exchange, making its lifestyle venues audiences available for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive … Read the whole story
by Joe Mandese
Consumer engagement with big brands across the major social media channels fell precipitously on Tuesday after beginning the week on a high note, according … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Greater transparency is really the theme of the iPad Air 2. The idea is to get the tech out of the way. Critics are … Read the whole story
by Mark Walsh
Citi will become an official sponsor of Yahoo Live and exclusively sponsor a new behind-the-scenes interview series called "Backstagewith Citi." The new program, featured … Read the whole story
by Mark Walsh
Yelp enjoyed strong sales growth in the third quarter, but a weaker-than-expected outlook for the fourth quarter overshadowed its results. Among key metrics, Yelp … Read the whole story
by Wayne Friedman
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron and Harris acquisitions -- and more moderate rises for its core business. Overall … Read the whole story