SearchBlog
by Laurie Sullivan, Staff Writer
Who clicks through more ads on a device running Google's Android or Apple's iOS operating system, women or men? Analyzing more than 1 billion data points in July 2014, AppLovin, … Read the whole story
by Laurie Sullivan
Popular pirate sites are noticing a dramatic drop in search traffic as a results of anti-piracy measures Google recently updated. The search algorithm, which … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
by Laurie Sullivan
Zignal Labs executives have convinced a handful of investors to infuse $10.7 million in their analytics company, which they say makes it easy to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Holiday shoppers will be looking for deals. As the pre-holiday shopping surveys roll in, issues around product pricing and deals continue to lead the … Read the whole story
by Joe Mandese
The digital engagement of top brands on major social media platforms dipped slightly on Thursday, but was essentially flat with earlier this week. CBS' … Read the whole story
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by Gavin O'Malley
Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Lots of folks talk about the importance of multicultural marketing in the U.S., but you don't hear many of them talk (or implement) Hispanic-first … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
COMMENTARY
by Kevin Meany
Long before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person … Read the whole story
by Joe Mandese
The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am … Read the whole story
by Wendy Davis
The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story