SearchBlog
by Laurie Sullivan, Staff Writer
Google launched a new app last week that augments Gmail on mobile devices with reminders, assist, tasks, flight information, attached photos and more. Inbox isn't a replacement for Gmail -- … Read the whole story
by Laurie Sullivan
Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story
by Joe Mandese
As far as metaphors go, the notion of "buying time" has become a little ironic -- and some might say, quite prophetic -- for … Read the whole story
by Mark Walsh
App marketing costs hit an all-time high in September, driven in part by Apple's launch of the iPhone 6 and iPhone 6 Plus last … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the … Read the whole story
by Erik Sass
Transit advertising company Titan and the Chicago Transit Authority are testing Gimbal beacon technology at a number of locations throughout the CTA's system, focusing … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
So many beacons, so little time. It seems that almost every day a new beacon-related announcement or introduction comes across my desk. At the … Read the whole story
by Erik Sass
The Digital Engagement Index increased slightly overall with notable gains for a couple big brands, but declines for most of last week's leaders. Digital … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It's bad enough that mobile payments have not shown they can solve a problem worth solving. Now we have the comic spectacle of retailers … Read the whole story