Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story

As far as metaphors go, the notion of "buying time" has become a little ironic -- and some might say, quite prophetic -- for … Read the whole story

App marketing costs hit an all-time high in September, driven in part by Apple's launch of the iPhone 6 and iPhone 6 Plus last … Read the whole story

Transit advertising company Titan and the Chicago Transit Authority are testing Gimbal beacon technology at a number of locations throughout the CTA's system, focusing … Read the whole story

So many beacons, so little time. It seems that almost every day a new beacon-related announcement or introduction comes across my desk. At the … Read the whole story

The Digital Engagement Index increased slightly overall with notable gains for a couple big brands, but declines for most of last week's leaders. Digital … Read the whole story

It's bad enough that mobile payments have not shown they can solve a problem worth solving. Now we have the comic spectacle of retailers … Read the whole story