SearchBlog
by Laurie Sullivan, Staff Writer
Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers … Read the whole story
by Laurie Sullivan
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertising during the first six months in 2014, not counting mobile search or … Read the whole story
by Laurie Sullivan
Marketers stuck on using search targeting to determine consumer intent may want to rethink their strategy and pull in data from social media. A … Read the whole story
by Sarah Mahoney
Across all groups and demographic levels, people say they intend to do more shopping online and in mass channels than they did last year. … Read the whole story
by Gavin O'Malley
A week after debuting its new video player, Tumblr announced the beta launch of in-stream auto-play video ads. Launch partners include Hulu, J.C. Penney, … Read the whole story
by Erik Sass
In aggregate, the 500 brands tracked by the Digital Engagement Index have shown a sizable decrease in engagement compared to last week. However, some … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While there are lots of holiday shopping forecasts coming out these days, the messages around mobile commerce all are about the same: most consumers … Read the whole story
COMMENTARY
by Lee Sosin
Apologies to those who have witnessed this in person, but more than a few karaoke bars have seen me grace the stage over the … Read the whole story
COMMENTARY
by Till Dudler
Marketing leaders at consumer packaged goods firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity … Read the whole story
COMMENTARY
by Joe Stanhope
If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why … Read the whole story
COMMENTARY
by Pam McGill, Greg Mishkin
The new question is whether these companies can make the next evolution into the enablers of the "Internet of Things" (IoT) or whether they'll … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story