SearchBlog
Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers … Read the whole story
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertising during the first six months in 2014, not counting mobile search or … Read the whole story
Marketers stuck on using search targeting to determine consumer intent may want to rethink their strategy and pull in data from social media. A … Read the whole story
Across all groups and demographic levels, people say they intend to do more shopping online and in mass channels than they did last year. … Read the whole story
A week after debuting its new video player, Tumblr announced the beta launch of in-stream auto-play video ads. Launch partners include Hulu, J.C. Penney, … Read the whole story
In aggregate, the 500 brands tracked by the Digital Engagement Index have shown a sizable decrease in engagement compared to last week. However, some … Read the whole story
COMMENTARYWhile there are lots of holiday shopping forecasts coming out these days, the messages around mobile commerce all are about the same: most consumers … Read the whole story
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Apologies to those who have witnessed this in person, but more than a few karaoke bars have seen me grace the stage over the … Read the whole story
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Marketing leaders at consumer packaged goods firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity … Read the whole story
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If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why … Read the whole story
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The new question is whether these companies can make the next evolution into the enablers of the "Internet of Things" (IoT) or whether they'll … Read the whole story
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A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story
