by Laurie Sullivan
International Business Machines (IBM) and Twitter have announced a partnership that will allow companies to integrate social data into Big Blue's tools, consulting services, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week I wrote what should have been an open and shut column, looking at why SEO never really lived up to the potential … Read the whole story
by Joe Mandese
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
While many people look forward to the holidays as a time to unwind, open presents, and take family vacations, life is far from bucolic … Read the whole story
by Tyler Loechner
Yahoo may be a step or two behind Facebook, Google and AOL in the programmatic ad tech space, but the company has made waves … Read the whole story
COMMENTARY
by Leslie Townsend
As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and … Read the whole story
by Sarah Mahoney
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
COMMENTARY
by Corey Davis
Back in the late summer, BusinessWeek's Felix Galette took a closer look at the hit-factory that YouTube has been creating and why old-guard media … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
This is "must-see TV." It's truly "mandatory viewing." Those phrases do not typically refer to commercials, but Clearstream, a video ad targeting platform, wants … Read the whole story
-
by Gavin O'Malley
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
COMMENTARY
by Andrew (Andy) Rohm
Within the higher education community, professors have become too comfortable using textbooks. Newly-graduated (and inherently talented) students are left to deal with the haziness … Read the whole story
by Erik Sass
The Digital Engagement Index soared 63% on Wednesday, with nine out of the top ten brands showing substantial increases in social engagement. Axe led … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dropped nearly seven points Wednesday, with the Ad Sentiment Index closing at 93.1, down from 99.9 on Tuesday. Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies … Read the whole story