SearchBlog
by Laurie Sullivan, Staff Writer
One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don't know the worth. Content may earn … Read the whole story
by Laurie Sullivan
In an unusual partnership announced Tuesday, Apple and Google have agreed to allow consumers who purchase a Disney movie from either of their online … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rocket Fuel has thrown down the gauntlet, challenging the digital ad industry to prove its mettle and take the "Quality Challenge." To help make … Read the whole story
by Laurie Sullivan
Apple iOS smartphone and tablet users are 89% more likely to buy directly from their devices than Android users at 85%. Forty-seven percent of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The beacon tidal wave is growing. Following a successful three-month trial of beacons in several of its stores, Hudson's Bay Company (HBC), which owns … Read the whole story
by Erik Sass
On Monday George Clooney and Jean Dujardin carried Nespresso to the top of the chart, with the new commercial that asks "How far would … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Big news names will be streaming election results tonight live -- on YouTube, either in addition to or rather than on their own Web … Read the whole story
by Gavin O'Malley
Ahead of a major monetization effort, Tinder's owners are looking for a more mature CEO to run the company. When they do, Sean Rad, … Read the whole story
COMMENTARY
by James Booth
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
by Erik Sass
With more and more marketers focused on reaching the U.S. Hispanics population, media companies are rolling out new research capabilities to provide insight into … Read the whole story
COMMENTARY
by Craig Jaffe
Regarding the latest "technical glitch" affecting Nielsen's TV ratings, it would be useful and advantageous to have anticipated it before it happened. Next time, … Read the whole story
COMMENTARY
by Katie Meier
Monday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story