One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don't know the worth. Content may earn … Read the whole story
In an unusual partnership announced Tuesday, Apple and Google have agreed to allow consumers who purchase a Disney movie from either of their online … Read the whole story
Rocket Fuel has thrown down the gauntlet, challenging the digital ad industry to prove its mettle and take the "Quality Challenge." To help make … Read the whole story
Apple iOS smartphone and tablet users are 89% more likely to buy directly from their devices than Android users at 85%. Forty-seven percent of … Read the whole story
The beacon tidal wave is growing. Following a successful three-month trial of beacons in several of its stores, Hudson's Bay Company (HBC), which owns … Read the whole story
On Monday George Clooney and Jean Dujardin carried Nespresso to the top of the chart, with the new commercial that asks "How far would … Read the whole story
Big news names will be streaming election results tonight live -- on YouTube, either in addition to or rather than on their own Web … Read the whole story
Ahead of a major monetization effort, Tinder's owners are looking for a more mature CEO to run the company. When they do, Sean Rad, … Read the whole story
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
With more and more marketers focused on reaching the U.S. Hispanics population, media companies are rolling out new research capabilities to provide insight into … Read the whole story
Regarding the latest "technical glitch" affecting Nielsen's TV ratings, it would be useful and advantageous to have anticipated it before it happened. Next time, … Read the whole story
Monday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story