SearchBlog
by Laurie Sullivan, Staff Writer
Social commerce continues to evolve as a way to augment search engine marketing campaigns. While the data stands on its own, it also integrates well into SEM ad targeting and … Read the whole story
by Laurie Sullivan
Google and LG have entered into a 10-year patent cross-licensing deal that could support new technology for connected devices for homes, cars, and manufacturing, … Read the whole story
by Laurie Sullivan
On average, small and medium-size businesses dubbed as "Plus Spenders" invest nearly $79,000 annually in advertising and promotions, according to numbers released Wednesday in … Read the whole story
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by Tyler Loechner
AppNexus has made real-time analytics even more "mobile" for its mobile publishing partners. At its own AppNexus New York Summit 2014 on Wednesday, the … Read the whole story
by Erik Sass
Burberry made its first appearance in the top 10, driven by the Festive Campaign and short film "From London with Love," starring Romeo Beckham. … Read the whole story
COMMENTARY
by Craig Jaffe
Regarding the latest "technical glitch" affecting Nielsen's TV ratings, it would be useful and advantageous to have anticipated it before it happened. Next time, … Read the whole story
by Karl Greenberg
Kunal Muzumdar, one of the participants on an Ad:Tech NY panel on marketing using celebrities and influencers, articulated the idea that influence is relatability … Read the whole story
COMMENTARY
by Megan Tweed
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
In our previous column, we reported on the upcoming holiday shopping plans of affluent adults whom we and many of our clients define as … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
Wouldn't it be great if brand equity could be measured daily, like the Dow Jones Industrial Average, instead of on a quarterly, or bi-annual … Read the whole story
COMMENTARY
by Rob Kurfehs
In Steven Spielberg's 2002 film "Minority Report," a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
According to IBM, for the first time ever this year, mobile devices will account for more than half of all visits to e-commerce sites … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Remember back in high school, when you got in trouble and they sent you to chat with your guidance counselor? One of the first … Read the whole story