SearchBlog
A feature in the Neiman Marcus mobile app released Wednesday allows consumers to snap a photo, search for a similar item, and purchase it. The technology matches photos to help … Read the whole story
Marketers need to stop viewing mobile as another channel like the Web and begin focusing on mobile moments to help consumers along the path … Read the whole story
- COMMENTARY
The beacon has the ability to be to the physical world what the cookie is for online content and commerce. With more practice and … Read the whole story
- COMMENTARY
In the latest political campaign cycle, marketers embraced advanced data analytics and online targeting in a big way. But their experience also underscored one … Read the whole story
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
- COMMENTARY
Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A) Annoyed. This is probably worse than Gmail tabs. B) Intrigued. … Read the whole story
Local broadcast TV operators Sinclair Broadcast Group and Media General both enjoyed substantial revenue growth in the third quarter of the year, powered by … Read the whole story
- COMMENTARY
Marrying the biggest and smallest screens in the home, TV and mobile, is one of the most challenging but ultimately impactful cross-platform synnergy for … Read the whole story
AccuWeather, a digital media company that uses weather forecasting data to target consumers, this week announced it has partnered with data management platform (DMP) … Read the whole story
- COMMENTARY
If you've ever downloaded an app and deleted it days later due to an overload of pointless notifications, you know that some app developers … Read the whole story
Consumer sentiment about advertising dipped below 100 on Thursday, with the Ad Sentiment Index closing at 98.8, down over four points from Wednesday. Read the whole story
COMMENTARYMobile shopping activity will be under many research microscopes this holiday season, all looking to measure the impact on online and in-store sales. While … Read the whole story
- COMMENTARY
While clothing and gift cards likely remain as the top gift categories showing some bend towards the "practical" and, to some extent, "safe choices," … Read the whole story
- COMMENTARY
All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story
