by Laurie Sullivan
Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from … Read the whole story
by Laurie Sullivan
Marin Software now supports the integration of data from Yahoo Gemini, Yahoo's mobile search and native marketplace, into its platform -- giving advertisers the … Read the whole story
by Laurie Sullivan
The Google subsidiary Planetary Ventures LLC has signed a deal with NASA to lease Moffett Field for the next 60 years. As part of … Read the whole story
by Joe Mandese
Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced … Read the whole story
by Tyler Loechner
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
by Karl Greenberg
The study shows that a critical group, and most likely to be brand enthusiasts, are Millennials, constituting 51% and 41% of enthusiasts and ambivalents, … Read the whole story
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by Tyler Loechner
MobFox, the European mobile programmatic ad exchange Matomy Media Group acquired for $17.6 million last month, on Monday announced a partnership with Airpush, a … Read the whole story
by Erik Sass
The Red Bull "Art of Can" competition, where artists conceptualized and created pieces of art using only Red Bull cans, helped propel the soft … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising dipped to nearly three points on Monday, with the Ad Sentiment Index closing at 96.5, down from 99.1 on Sunday. Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
While we've spent years becoming sophisticated content producers, we've been beaten to the punch by Google. Google appears to own the entire Internet's content. … Read the whole story
COMMENTARY
by Katie Meier
I think a lot about how to be inner connected before interconnected. The debut of Echo by Amazon is a wonderful example of an … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Discussing differences between three of the major social advertising platforms, Heike Young reports on the development of top-performing consumer programs for digital marketers. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unilever only considers an ad to be complete when all of it is viewable; when a user willingly clicks it to play; when at … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Recently, an article entitled "Peak Google" lit up Twitter, postulating that the business of search advertising, while not dying, is likely to be surpassed … Read the whole story
COMMENTARY
by Tiffany Romero, Allison Talamantez
Many brands recognize the purchasing power of the female demographic and seek to target women as their primary consumer, for anything from consumer package … Read the whole story