SearchBlog
by Laurie Sullivan, Staff Writer
Search engine optimization professionals need to start thinking about how search technology will navigate devices linked into the Internet of Things. It's not easy when for the past 20 years … Read the whole story
by Laurie Sullivan
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search … Read the whole story
by Laurie Sullivan
YouTube finally announced Wednesday the launch of an ad-free subscription service that allows viewers to watch and listen to music in the background while … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
by Laurie Sullivan
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
by Laurie Sullivan
Amazon, with little fanfare, recently released Echo, a device using voice command technology to answer questions, play music, and make shopping lists. It's not … Read the whole story
by Karlene Lukovitz
ReadySetEat - a user-friendly recipe finder designed to enable busy consumers to solve the perennial "what to make for dinner" dilemma - includes several … Read the whole story
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by Erik Sass
Chevrolet realized an 879% increase in digital engagement on Veterans day, partly due to online buzz surrounding some hints as to the virtual design … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
With many mobile device owners using search as a substitute for Web navigation, mobile search activity is booming, according to figures from Google which … Read the whole story
COMMENTARY
by Kiran Gopinath
In the fast-evolving ad tech world, new research on trends, emerging technologies and best practices surfaces every week. I'm taking a look at some … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. If any single … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Attitudes among marketers towards data-driven marketing are remarkably consistent around much of the world. But there is much less unanimity around to characterize data-driven … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brought more research suggesting that mobile will play a bigger role than ever in online holiday shopping this year, rivaling desktop as … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission should stop focusing on how advertisers use data about consumers, the industry trade group Interactive Advertising Bureau says. "It is … Read the whole story