by Laurie Sullivan
Nest Labs will launch a series of four television ads Sunday to bring awareness to its products. The TV campaign is the company's first … Read the whole story
COMMENTARY
by John Busby
Marketers everywhere are looking at their 2015 budgets and asking the same collective question: How am I going to get more customers for less … Read the whole story
by Laurie Sullivan
Fortune named Google cofounder and CEO Larry Page 2014 Businessperson of the Year, citing his ambitions to change the world and the company's "eye-poppingly … Read the whole story
COMMENTARY
by Jamie Gungler
Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story
by Wendy Davis
The 9th Circuit Court of Appeals said on Wednesday that will reconsider whether Google must remove the clip "Innocence of Muslims" from YouTube. The … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brought more research suggesting that mobile will play a bigger role than ever in online holiday shopping this year, rivaling desktop as … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
With Google's recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons continue to find their way into more parts of the mobile shopper journey. While they can excel at triggering relevant information to a … Read the whole story
by Joe Mandese
In its first major push into Madison Avenue, Web and mobile browser software developer Mozilla has cut its first deals with big advertisers and … Read the whole story
COMMENTARY
by Lee Vann, Columnist
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our … Read the whole story
COMMENTARY
by Richard Jones
With user-generated content so rich and freely available online, straight marketing messages just aren't cutting it like they used to. Marketing must move into … Read the whole story
COMMENTARY
by Megan Clarken
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most small businesses use analytics to make business decisions, find new customers, and nurture the ones they have, per a recent study by Constant … Read the whole story
COMMENTARY
by Angus McNab
Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the … Read the whole story
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by Gavin O'Malley
Addressing a top concern among a majority of U.S. consumers, Facebook on Thursday debuted a simplified privacy policy. Facebook is making it easier for … Read the whole story
by Gavin O'Malley
Trying to solve its engagement problem, Twitter is planning to let users share what's happening in their world through native video, and highlight -- … Read the whole story