by Laurie Sullivan
Apple is expected to release a software development kit (SDK) for Apple Watch apps this month, as brands prepare for the introduction of the … Read the whole story
by Wayne Friedman
Traditional TV programmers will take heart from research that shows new digital platforms are still witnessing strong completed views of commercials. All that might … Read the whole story
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by Larissa Faw
WPP's Geometry Global is out with a new report, and one important insight revealed by the research is that digital and mobile play a … Read the whole story
by Tyler Loechner
Yahoo Japan has announced a partnership with media measurement firm Integral Ad Science to bring additional brand safety measurement tools to its ad offerings. … Read the whole story
by Erik Sass
Wal-Mart made its first appearance in the top 10, driven by how-to videos of simple Thanksgiving recipes. The top 10 brands all tracked increases … Read the whole story
COMMENTARY
by Jamie Gungler
Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
With Google's recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers … Read the whole story
COMMENTARY
by Megan Clarken
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
COMMENTARY
by Julie Michaelson, Columnist
For a lot of working moms, just getting through the day can feel like running a marathon. And as any marathon runner will tell … Read the whole story
COMMENTARY
by Shekhar Deo
Marketing, in its purest form, tells a story -- ideally, a good story. However, the reception of the story, similar to the reception of … Read the whole story
COMMENTARY
by Colby Horton
According to the Content Marketing Institute's 2015 report, demand for content strategists has skyrocketed. However, content strategists are only as competent as their understanding … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Samsung says it is getting into beaconing in a big way. The innovative concept behind Samsung's announcement this week that it will be launching … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Business-to-business marketers need to be making online videos -- one of the most powerful marketing tools at their disposal, according to a new report … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Cross-channel communication with customers has to be personal or it somehow defeats the purpose of leveraging first party data meaningfully. How do you keep … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Although privacy issues are universal, older age groups take little action. Digital natives, however, are at the forefront of the battle for online privacy. … Read the whole story
COMMENTARY
by Catharine P. Taylor
As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey … Read the whole story