Volvo has tapped Google's virtual reality project Google Cardboard that allows consumers to take a virtual test drive in its XC90 model. The campaign debuts at the Los Angeles auto … Read the whole story
Apple is expected to release a software development kit (SDK) for Apple Watch apps this month, as brands prepare for the introduction of the … Read the whole story
Traditional TV programmers will take heart from research that shows new digital platforms are still witnessing strong completed views of commercials. All that might … Read the whole story
WPP's Geometry Global is out with a new report, and one important insight revealed by the research is that digital and mobile play a … Read the whole story
Yahoo Japan has announced a partnership with media measurement firm Integral Ad Science to bring additional brand safety measurement tools to its ad offerings. … Read the whole story
Wal-Mart made its first appearance in the top 10, driven by how-to videos of simple Thanksgiving recipes. The top 10 brands all tracked increases … Read the whole story
Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story
With Google's recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers … Read the whole story
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
For a lot of working moms, just getting through the day can feel like running a marathon. And as any marathon runner will tell … Read the whole story
Marketing, in its purest form, tells a story -- ideally, a good story. However, the reception of the story, similar to the reception of … Read the whole story
According to the Content Marketing Institute's 2015 report, demand for content strategists has skyrocketed. However, content strategists are only as competent as their understanding … Read the whole story
Samsung says it is getting into beaconing in a big way. The innovative concept behind Samsung's announcement this week that it will be launching … Read the whole story
Business-to-business marketers need to be making online videos -- one of the most powerful marketing tools at their disposal, according to a new report … Read the whole story
Cross-channel communication with customers has to be personal or it somehow defeats the purpose of leveraging first party data meaningfully. How do you keep … Read the whole story
Although privacy issues are universal, older age groups take little action. Digital natives, however, are at the forefront of the battle for online privacy. … Read the whole story
As I write this, a blue couch is stalking me. It's a contemporary sectional that would be a worthy replacement for the aging grey … Read the whole story