SearchBlog
by Laurie Sullivan, Staff Writer
Mobile apps from Target and other retail stores will feed the Black Friday deals this holiday season, but consumers will rely on search more often to find the deals. One … Read the whole story
by Laurie Sullivan
Adobe on Tuesday will launch several location marketing services aimed at personalizing the mobile experience for consumers. The features, supported by the Adobe Marketing … Read the whole story
by Laurie Sullivan
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
by Laurie Sullivan
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation company, as chief marketing officer, tasked with overseeing marketing functions worldwide. Mann is … Read the whole story
by Tyler Loechner
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
by Erik Sass
Victoria's Secret announced that Taylor Swift, Ariana Grande, Ed Sheeran, and Hozier will perform at the 2014 Fashion Show, driving an 83% increase in … Read the whole story
COMMENTARY
by Steven Bernstein
Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of … Read the whole story
COMMENTARY
by Katie Meier
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
COMMENTARY
by Chad Haus
The other day, I was standing in line at Target when this child in line caught my eye - or rather, my ear. He … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly says 59.4% of all video sharing come via Facebook, and comScore says three-quarters of all videos are now seen on a site other … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile marketers are looking for countless ways to interrupt and modify user behavior, in much the way they have in other media for a … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story