Mobile apps from Target and other retail stores will feed the Black Friday deals this holiday season, but consumers will rely on search more often to find the deals. One … Read the whole story
Adobe on Tuesday will launch several location marketing services aimed at personalizing the mobile experience for consumers. The features, supported by the Adobe Marketing … Read the whole story
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation company, as chief marketing officer, tasked with overseeing marketing functions worldwide. Mann is … Read the whole story
The digital ad industry's viewability woes just keep getting bigger. New data from the third quarter of 2014 says that 36.7% of all display … Read the whole story
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
Victoria's Secret announced that Taylor Swift, Ariana Grande, Ed Sheeran, and Hozier will perform at the 2014 Fashion Show, driving an 83% increase in … Read the whole story
Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of … Read the whole story
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
The other day, I was standing in line at Target when this child in line caught my eye - or rather, my ear. He … Read the whole story
Unruly says 59.4% of all video sharing come via Facebook, and comScore says three-quarters of all videos are now seen on a site other … Read the whole story
Mobile marketers are looking for countless ways to interrupt and modify user behavior, in much the way they have in other media for a … Read the whole story
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story