by Laurie Sullivan
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
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by Laurie Sullivan
The door is always open online, making it a little more challenging this year for small businesses to plan and execute search strategies during … Read the whole story
by Tyler Loechner
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
by Sarah Mahoney
But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see … Read the whole story
by Tyler Loechner
While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until … Read the whole story
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by P.J. Bednarski
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
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by Gavin O'Malley
At least as community-building tools, marketers should forget about Facebook and Twitter. That's the crux of a new report from Forrester Research, which suggests … Read the whole story
by Erik Sass
The release of the N1 tablet drove a 160% increase in Nokia's Digital Engagement Rating. Wal-Mart held onto the top spot, as it continues … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sentiment about wearable devices continues to improve. Some 17% of iPhone owners in September expressed intent to purchase a wearable device in the next … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is hoping to save mobile searchers a lot of wasted time and frustration by highlighting "mobile-friendly" sites in its search results -- meaning … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
A few weeks ago, Amazon announced its latest product, Echo, a smart-speaker that's controlled through voice recognition. Simply say the wake word (not to … Read the whole story
COMMENTARY
by Eileen Kim
Here's the scoop. With mobile's ever-increasing influence on the shopping experience, there are three vital questions consumers care about when they're searching for products … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Yes, I'm belatedly jumping on the #AlexfromTarget bandwagon, but it's in service of a greater truth that I'm trying to illustrate. Last column, I … Read the whole story
COMMENTARY
by Amanda Parker
Mobile advertising has a content problem on its hands -- how can engagement, data, and creative all correlate with one another? A consumer's ability … Read the whole story