SearchBlog
by Laurie Sullivan, Staff Writer
Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and in stores. The data science company … Read the whole story
by Laurie Sullivan
Google has updated its Shopping tool, allowing marketers to provide consumers with more information on mobile devices to help them make better shopping decisions … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
MEPs are considering whether Google is too powerful and needs to be split up. Sounds like something most people might agree with, until they … Read the whole story
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by Laurie Sullivan
Shoppers were online and in stores spending during the weekend prior to Thanksgiving Day. The average order value fell 5.4% to $112.86, but online … Read the whole story
COMMENTARY
by Blake Crist, Eric Pakurar
As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% … Read the whole story
by Joe Mandese
LinkedIn, not Facebook, is the social network among advertisers, according to results of a survey conducted by the Association of National Advertisers of their … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
When Mozilla and Yahoo announced their blockbuster new search partnership, which makes Yahoo the default search engine on Firefox, the companies also said that … Read the whole story
by Erik Sass
T-Mobile tracked a 763% increase in digital engagement thanks to its latest Rush Hour Data campaign, touting more data capacity per customer than AT&T … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
New projections see all digital channels growing steadily for much of the decade, although people are shifting habits across and within these channels. The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The flow of research studies around holiday shopping behaviors and patterns is nearing a fever pitch, with new tracking results coming out on a … Read the whole story
by Tyler Loechner
When Apple introduced the iAd in the spring of 2010, it sent Madison Avenue whirling that the "year of mobile" might finally be here. … Read the whole story
by Sarah Mahoney
In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a … Read the whole story