Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and in stores. The data science company … Read the whole story
Google has updated its Shopping tool, allowing marketers to provide consumers with more information on mobile devices to help them make better shopping decisions … Read the whole story
MEPs are considering whether Google is too powerful and needs to be split up. Sounds like something most people might agree with, until they … Read the whole story
Shoppers were online and in stores spending during the weekend prior to Thanksgiving Day. The average order value fell 5.4% to $112.86, but online … Read the whole story
As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% … Read the whole story
LinkedIn, not Facebook, is the social network among advertisers, according to results of a survey conducted by the Association of National Advertisers of their … Read the whole story
When Mozilla and Yahoo announced their blockbuster new search partnership, which makes Yahoo the default search engine on Firefox, the companies also said that … Read the whole story
T-Mobile tracked a 763% increase in digital engagement thanks to its latest Rush Hour Data campaign, touting more data capacity per customer than AT&T … Read the whole story
New projections see all digital channels growing steadily for much of the decade, although people are shifting habits across and within these channels. The … Read the whole story
The flow of research studies around holiday shopping behaviors and patterns is nearing a fever pitch, with new tracking results coming out on a … Read the whole story
When Apple introduced the iAd in the spring of 2010, it sent Madison Avenue whirling that the "year of mobile" might finally be here. … Read the whole story
In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a … Read the whole story