by Laurie Sullivan
Amazon has introduced a service in three cities aimed at connecting customers through search to local service providers like plumbers and electricians. The service, … Read the whole story
by Laurie Sullivan
Ask.com released its top searches for the year related to questions and answers, revealing terms like Ebola, ISIS and Malaysia Airlines headlining the list … Read the whole story
by Sarah Mahoney
Those gains come at a time when retailers have done all they can to disrupt the traditional shopping calendar, with Thanksgiving Day openings and … Read the whole story
by Wendy Davis
A Philadelphia man who allegedly received 27,000 unwanted text alerts from Yahoo asked an appellate panel on Friday to reinstate his lawsuit against the … Read the whole story
by Gavin O'Malley
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit … Read the whole story
by Tyler Loechner
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platform for mobile advertisers. The platform launch comes on the heels of a … Read the whole story
by Gavin O'Malley
Getting into the giving spirit, Apple plans to donate a portion of sales from its App Store to the Global Fund to fight AIDS … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
MEPs are considering whether Google is too powerful and needs to be split up. Sounds like something most people might agree with, until they … Read the whole story
COMMENTARY
by Katie Meier
Some are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content creation … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Cross-device advertising stepped up to the plate in 2014, and ad tech platforms are continuing to gear up their platforms for a cross-device onslaught … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or … Read the whole story
COMMENTARY
by Jeremy Ozen
During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a partnership … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Shoppers who receive beacon-triggered messages appear to be OK with getting them. And in-store beacon campaigns also are impacting shopper behavior, based on a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance online … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they … Read the whole story
COMMENTARY
by Joe Laszlo
At an IAB Mobile Center board meeting last year, a very smart senior marketer at a major financial institution said that the industry needed … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story