SearchBlog
While 72% of marketers from enterprises rate search engine optimization as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving … Read the whole story
Amazon has introduced a service in three cities aimed at connecting customers through search to local service providers like plumbers and electricians. The service, … Read the whole story
Ask.com released its top searches for the year related to questions and answers, revealing terms like Ebola, ISIS and Malaysia Airlines headlining the list … Read the whole story
Those gains come at a time when retailers have done all they can to disrupt the traditional shopping calendar, with Thanksgiving Day openings and … Read the whole story
A Philadelphia man who allegedly received 27,000 unwanted text alerts from Yahoo asked an appellate panel on Friday to reinstate his lawsuit against the … Read the whole story
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit … Read the whole story
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platform for mobile advertisers. The platform launch comes on the heels of a … Read the whole story
Getting into the giving spirit, Apple plans to donate a portion of sales from its App Store to the Global Fund to fight AIDS … Read the whole story
- COMMENTARY
MEPs are considering whether Google is too powerful and needs to be split up. Sounds like something most people might agree with, until they … Read the whole story
COMMENTARYSome are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content creation … Read the whole story
- COMMENTARY
Sports fans have always been on the leading edge of mobile use. Targeting them effectively requires a deeper understanding of just how diverse and … Read the whole story
COMMENTARYCross-device advertising stepped up to the plate in 2014, and ad tech platforms are continuing to gear up their platforms for a cross-device onslaught … Read the whole story
- COMMENTARY
Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or … Read the whole story
- COMMENTARY
During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story
COMMENTARYMood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a partnership … Read the whole story
COMMENTARYShoppers who receive beacon-triggered messages appear to be OK with getting them. And in-store beacon campaigns also are impacting shopper behavior, based on a … Read the whole story
- COMMENTARY
According to eTail interviews of some of e-commerce industry's marketing leaders about the future of digital marketing and leveraging new technologies to enhance online … Read the whole story
- COMMENTARY
As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they … Read the whole story
- COMMENTARY
At an IAB Mobile Center board meeting last year, a very smart senior marketer at a major financial institution said that the industry needed … Read the whole story
- COMMENTARY
With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story
