SearchBlog
by Laurie Sullivan, Staff Writer
Carnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly … Read the whole story
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by Laurie Sullivan
Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from … Read the whole story
COMMENTARY
by Jeremy Ozen
During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story
by Karl Greenberg
In a new study by online vehicle market AutoTrader.com, 56% of U.S. vehicle owners said they would be willing to switch brands to get … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent study by HookLogic, the colossal volume of internet content and great depth of content on individual sites has led consumers … Read the whole story
by Steve McClellan
The New York-based holding company acquired 50% of the Calgary-headquartered agency in 1999 for a reported $20 million. Now, Omnicom has bought up the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile payment is not the only -- or even the most interesting -- use of NFC. The technology virtually eliminates the friction inherent in … Read the whole story
by Erik Sass
Apple tracked a 451% increase in digital engagement, driven by two new iPhone 6 commercials. Volkswagen landed on the top 10 for the first … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mobile research is an increasingly important part of the retail experience for many consumers, and is correlated with a high likelihood of making a … Read the whole story
by Karlene Lukovitz
The top three restaurant brands performed strongly on every metric studied during a 30-day period ending Sept. 30, including engagement with followers, total numbers … Read the whole story
COMMENTARY
by Lee Sosin
Let's face it, the Internet population is basically a teenager: We are completely self-obsessed, totally unpredictable, and almost entirely motivated by looking cooler than … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While many holiday shoppers will be heads-down on their phones as they shop their favorite retailers, it likely won't be apps they're looking at. … Read the whole story