SearchBlog
Carnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly … Read the whole story
Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from … Read the whole story
- COMMENTARY
During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story
In a new study by online vehicle market AutoTrader.com, 56% of U.S. vehicle owners said they would be willing to switch brands to get … Read the whole story
- COMMENTARY
According to a recent study by HookLogic, the colossal volume of internet content and great depth of content on individual sites has led consumers … Read the whole story
The New York-based holding company acquired 50% of the Calgary-headquartered agency in 1999 for a reported $20 million. Now, Omnicom has bought up the … Read the whole story
- COMMENTARY
Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or … Read the whole story
- COMMENTARY
Mobile payment is not the only -- or even the most interesting -- use of NFC. The technology virtually eliminates the friction inherent in … Read the whole story
Apple tracked a 451% increase in digital engagement, driven by two new iPhone 6 commercials. Volkswagen landed on the top 10 for the first … Read the whole story
COMMENTARYMobile research is an increasingly important part of the retail experience for many consumers, and is correlated with a high likelihood of making a … Read the whole story
The top three restaurant brands performed strongly on every metric studied during a 30-day period ending Sept. 30, including engagement with followers, total numbers … Read the whole story
- COMMENTARY
Let's face it, the Internet population is basically a teenager: We are completely self-obsessed, totally unpredictable, and almost entirely motivated by looking cooler than … Read the whole story
- COMMENTARY
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's … Read the whole story
COMMENTARYWhile many holiday shoppers will be heads-down on their phones as they shop their favorite retailers, it likely won't be apps they're looking at. … Read the whole story
