SearchBlog
by Laurie Sullivan, Staff Writer
While Microsoft and the North American Aerospace Defense Command battle it out with Google for dominance in the skies Christmas Eve, this year NORAD is doing something different. It has … Read the whole story
by Laurie Sullivan
Buried in a list of consensus estimates and potential growth drivers from video at major digital advertising companies, Macquarie Securities Analyst Ben Schachter says … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
There is a school of thought in the SEM world that believes the cure for all evils is simple: Do more! More keywords, more … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile behaviors are subtle and sometime inscrutable. Just because people are leaning back and spending more time with their phones doesn't mean they are … Read the whole story
by Wayne Friedman
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
COMMENTARY
by Andrew Latzman
The fundamental role of analytics is to use data to gain insight and make decisions. But, like comparing fast food to a gourmet meal, … Read the whole story
-
by Gavin O'Malley
In terms of actual sales, social media still has little impact on the holiday season. Yet social giants like Facebook and Twitter are doing … Read the whole story
by Karl Greenberg
Walmart is a good example of the value-add equation. The company's VP of media, digital and partnership marketing dissected the retail giant's Savings Catcher, … Read the whole story
COMMENTARY
by Eric Korsh
A couple of months ago, PewDiePie, the world's number-one YouTube star, disabled his comments on YouTube. Why? Because he didn't find it a meaningful … Read the whole story
by Sarah Mahoney
With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched … Read the whole story
by Erik Sass
Rosetta Stone tracked its highest-ever Digital Engagement Rating, driven by its $199 Cyber Monday sale. However the Index overall was 7% lower on Cyber … Read the whole story
by Karlene Lukovitz
Mountain Dew is hosting the "Open Call" contest on the SoundCloud online audio distribution platform, and collaborating with RAC, the performing name of Portland, … Read the whole story
by Gavin O'Malley
Continuing to crack down on bullies, Twitter on Tuesday announced improvements to its in-product harassment reporting and "block" features. Twitter also set out to … Read the whole story