SearchBlog
by Laurie Sullivan, Staff Writer
Google said Thursday it will update its partner program to combine its existing programs for Apps, Chrome, Cloud Platform, Maps and Search. The move is intended to better sell and … Read the whole story
by Laurie Sullivan
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
by Laurie Sullivan
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
by Steve McClellan
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
by Larissa Faw
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
by Wayne Friedman
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
It seems like December is the time of the year that many people make predictions about the year to come. While I have my … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With so few people clicking on ads, and many of those clicks coming from click fraud bots, viewability has become crucial. Although a brand's … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Reimagination happens when we forget all known constraints and start anew. It's not an improvement or a redesign -- it's literally blowing it all … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So with the launching of Facebook at Work, Facebook wants to become your professional networking platform of choice, does it? Well, speaking as a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While many shoppers aren't using their phones in stores to help them decide what to buy, most of those who do would rather turn … Read the whole story