SearchBlog
by Laurie Sullivan, Staff Writer
When an app learns from doing, we call it artificial intelligence or machine learning. In 2014, the industry began to see this intelligence in predictive analysis, and in 2015, we … Read the whole story
by Laurie Sullivan
U.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% … Read the whole story
COMMENTARY
by Jason Lehmbeck
Just when you thought the hype couldn't get any louder, the buzz on native advertising continues to grow. In the past few weeks, several … Read the whole story
by Laurie Sullivan
Interactive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Americans use the Internet to find health information, but not all information is considered reliable. Researchers Michael Paul, Ryen White and Eric Horvitz believe … Read the whole story
by Joe Mandese
Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. … Read the whole story
-
by Gavin O'Malley
Adding to its mobile measurement offerings, Twitter just launched Answers -- a free mobile tracking tool -- to keep tabs on promoted and organic … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina … Read the whole story
by Erik Sass
Pizza Hut tracked an increase over 2,000% as a result of its efforts to build its Facebook community. The national pizza chain had attracted … Read the whole story
COMMENTARY
by
Mobile ad budgets to triple over the next three years to make up half of all ad spend, or around $20 billion. That means … Read the whole story
COMMENTARY
by Amanda Slavin
I consider Generation Z the "insider trading" of what's trending. They create the trends. They create the movements. They care about what's going on … Read the whole story