SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at live events, but how can brands use the technology in advertising campaigns? While traditional "sponsored by"
campaigns seem a … Read the whole story
by Laurie Sullivan
The time consumers spend on a Web site does not always determine their order value at checkout -- but it will translate into a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Email marketers are making more sophisticated use of data to anticipate their recipients' next move. Probabilistic modeling is telling brands when that email reader … Read the whole story
by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
COMMENTARY
by Doug Camplejohn
Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
by Joe Mandese
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing … Read the whole story
by Wayne Friedman
In line with other downward global ad estimates, London-based ad service/publishing company Warc, says global advertising spend will increase by 4.8% in 2015. The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just a few days after Google revealed that just over half of digital advertisements are not viewable, The Drum has put together a round-robin … Read the whole story
COMMENTARY
by Bob Sybydlo
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a study by Adroit Digital to gain insight into how Hispanics shop online and respond to online advertising efforts, advertisers can evolve … Read the whole story