SearchBlog
Apparently these days it has become difficult to find qualified engineering to build out what Boost Media CEO David Greenbaum calls a "creative optimization platform." He said optimizing the creative … Read the whole story
Keywords have transitioned to a new role in search engine marketing as channel and target-market advertising move to the forefront. Google will likely look … Read the whole story
- COMMENTARY
Forrester Research analyst Shar VanBoskirk has pegged 2019 as the year when digital ad spend will surpass TV, topping the $100 billion mark. This … Read the whole story
Adobe Systems announced in its fourth-quarter earnings report Thursday plans to plunk down $800 million in cash to acquire Fotolia, a stock photo site … Read the whole story
- COMMENTARY
Co-creation is a buzzword that has been catching the attention of brands, agencies, and even consumers alike-and rightfully so. We wrote recently about co-creation … Read the whole story
Following Google's move to close Google News in Spain, the tech giant now has plans to close its engineering office in Russia. The Russian … Read the whole story
- COMMENTARY
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements … Read the whole story
Linked In has debuted a new homepage, along with a distinct activity dashboard. Users can see how many people view their profiles, and better … Read the whole story
- COMMENTARY
A BuzzFeed story earlier this week toggled between celebrating the citizen "journalism" of 18-year-old Morgan Jones (whose intrepid Reddit postings on the movie theater … Read the whole story
The National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last … Read the whole story
Ad tech firm AppNexus on Thursday announced the appointment of Jean-Christophe Conti as VP of sales and account management for EMEA publishers. He will … Read the whole story
