SearchBlog
by Laurie Sullivan, Staff Writer
Apparently these days it has become difficult to find qualified engineering to build out what Boost Media CEO David Greenbaum calls a "creative optimization platform." He said optimizing the creative … Read the whole story
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by Laurie Sullivan
Keywords have transitioned to a new role in search engine marketing as channel and target-market advertising move to the forefront. Google will likely look … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Forrester Research analyst Shar VanBoskirk has pegged 2019 as the year when digital ad spend will surpass TV, topping the $100 billion mark. This … Read the whole story
by Laurie Sullivan
Adobe Systems announced in its fourth-quarter earnings report Thursday plans to plunk down $800 million in cash to acquire Fotolia, a stock photo site … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Co-creation is a buzzword that has been catching the attention of brands, agencies, and even consumers alike-and rightfully so. We wrote recently about co-creation … Read the whole story
by Laurie Sullivan
Following Google's move to close Google News in Spain, the tech giant now has plans to close its engineering office in Russia. The Russian … Read the whole story
COMMENTARY
by Wolf Allisat
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements … Read the whole story
by Gavin O'Malley
Linked In has debuted a new homepage, along with a distinct activity dashboard. Users can see how many people view their profiles, and better … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A BuzzFeed story earlier this week toggled between celebrating the citizen "journalism" of 18-year-old Morgan Jones (whose intrepid Reddit postings on the movie theater … Read the whole story
by Sarah Mahoney
The National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last … Read the whole story
by Tyler Loechner
Ad tech firm AppNexus on Thursday announced the appointment of Jean-Christophe Conti as VP of sales and account management for EMEA publishers. He will … Read the whole story