SearchBlog
by Laurie Sullivan, Staff Writer
Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for consumers. While Sears Hometown Outlet Stores … Read the whole story
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by Laurie Sullivan
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and … Read the whole story
by Laurie Sullivan
Despite the need for multiplatform campaigns as consumer habits change, only 27% of digital marketers participating in a survey say their company's online ad … Read the whole story
by Gavin O'Malley
The actual number of posts featuring photos dropped year-over-year -- down from 75% -- as brands began to utilize links and, thus, rely a … Read the whole story
by Wayne Friedman
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
by Tyler Loechner
Deciding to take things one step at a time, the Interactive Advertising Bureau on Tuesday issued a "state of viewability transaction 2015" paper calling … Read the whole story
by Gavin O'Malley
Instagram just debuted several new features, including 5 additional filters, the ability to upload slow-motion video, and real-time commenting. Per the latter innovation, users … Read the whole story
by Karl Greenberg
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
by Joe Mandese
There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Keeping traffic within the four walls of Facebook seems less of a snub to Bing than it does a way for the social giant … Read the whole story
COMMENTARY
by Damian Garbaccio
Ever since the first display ad was shown back in 1995, marketers have been promised that digital advertising would make their jobs easier because … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It turns out that men and women do not only exhibit distinct shopping styles in the store but also online. But wait, there's more. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, … Read the whole story