SearchBlog
Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for consumers. While Sears Hometown Outlet Stores … Read the whole story
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and … Read the whole story
Despite the need for multiplatform campaigns as consumer habits change, only 27% of digital marketers participating in a survey say their company's online ad … Read the whole story
The actual number of posts featuring photos dropped year-over-year -- down from 75% -- as brands began to utilize links and, thus, rely a … Read the whole story
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
Deciding to take things one step at a time, the Interactive Advertising Bureau on Tuesday issued a "state of viewability transaction 2015" paper calling … Read the whole story
Instagram just debuted several new features, including 5 additional filters, the ability to upload slow-motion video, and real-time commenting. Per the latter innovation, users … Read the whole story
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story
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Keeping traffic within the four walls of Facebook seems less of a snub to Bing than it does a way for the social giant … Read the whole story
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Ever since the first display ad was shown back in 1995, marketers have been promised that digital advertising would make their jobs easier because … Read the whole story
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It turns out that men and women do not only exhibit distinct shopping styles in the store but also online. But wait, there's more. … Read the whole story
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The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, … Read the whole story
