SearchBlog
by Laurie Sullivan, Staff Writer
Common misspellings, nuances in Web copy and content, and incorrectly optimizing videos can drag down rankings on retail sites, contributing to underperforming pages. Here are five essential tips that
help … Read the whole story
by Laurie Sullivan
Nest Labs, a Google-owned company, has launched its newest experiential marketing campaign, focused on what life would be like if electronics were more thoughtful … Read the whole story
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by Laurie Sullivan
Oracle planted a firm stake in online advertising Monday with the acquisition of audience-targeting firm Datalogix, which will remain an independent company after the … Read the whole story
by Sarah Mahoney
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
by Wendy Davis
Yahoo and Web users who say the company wrongly scans their email messages have been unable to resolve their differences out of court. The … Read the whole story
by Gavin O'Malley
Despite fresh concerns about Facebook's popularity among teens, the social giant appears to be ending 2014 on a high note. Instagram's success ups Facebook's … Read the whole story
by Tyler Loechner
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
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by Joe Mandese
Oracle continues its ad technology shopping spree, announcing a deal this morning to acquire audience-targeting firm Datalogix. Terms were not disclosed, but Oracle said … Read the whole story
COMMENTARY
by Kevin Ryan
Make a racist comment? No problem. Post something embarrassing to your company's Twitter feed? That's a net positive. Comment on a celebrity's talent? No … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Like personal people meters, mobility is giving us insight into the modes in which consumers operate at a much granular level than ever before. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With the shutting down of the rebranded GetGlue, we are reminded of two failed mobile models -- and that freedom and power are the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While Facebook's penetration rate among teens remains high, it may be starting to slip, as yet another study suggests teens are leaving Big Blue … Read the whole story
COMMENTARY
by Dan Hodges, Op-Ed Contributor
The past year has seen significant progress in the world of proximity marketing, along with changes in consumer behavior and progress in mobile payments. … Read the whole story
by Tyler Loechner
"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its … Read the whole story