SearchBlog
by Laurie Sullivan, Staff Writer
Brands should have a way to detect if their company's app lives on the consumer's device. Knowing this would allow brands to link directly from the campaign in a search, … Read the whole story
by Laurie Sullivan
Aviate, a mobile home screen application owned by Yahoo, now allows Android smartphone owners to search for contacts or apps installed on their device, … Read the whole story
by Sarah Mahoney
With consumers continuing to shake up the way they view the seasonal retail calendar, Macy's is trying something new: Celebrating the days after Christmas … Read the whole story
by Aaron Baar
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
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by Larissa Faw
That's according to executives at Starcom MediaVest Group who live and breathe those trends daily. In 2015, the new social tentpole is the everyday. … Read the whole story
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by Richard Whitman, Columnist
With its holiday card effort, Indiana-based Miller Brooks has embarked upon an exploration and the discovery of hidden truths. The agency began by recruiting … Read the whole story
by Steve McClellan
The GroupM agency is wrapping up 2014 with some major momentum. The pharma victories -- including assignments from Biogen Idec and Otsuka America -- … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Corroborating other reports detailing programmatic's widespread use, Undertone has released survey results showing that over 80% of publishers, agencies and marketers have all executed … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent study conducted among American adults by Ipsos, the market for wearable technology is heating up, and Apple is the presumptive … Read the whole story
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by Richard Whitman, Columnist
Saatchi LA is taking a new approach to the ad industry holiday card and has set out to raise something money can’t buy. The … Read the whole story
COMMENTARY
by Robert Berkey, Conor McGovern
Compared to organizations in the retail, communications and financial services sectors that are gaining noteworthy value from advanced analytics, it is arguable whether consumer … Read the whole story
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by Richard Whitman, Columnist
It's always a good thing to help the kids. Read the whole story
COMMENTARY
by Travis Howe
As we look toward 2015, can we finally expect the level of progress that all of us have clamored for? To begin, The definition … Read the whole story