SearchBlog
by Laurie Sullivan, Staff Writer
Don't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. "Taking Down Goliath" delivers simple, yet powerful messages for digital marketers
who want … Read the whole story
by Laurie Sullivan
Havas Group and Universal Music Group have formed the Global Music Data Alliance to aggregate and analyze the billions of data bytes that the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A gang of hacker extortionists is going the extra mile to simplify and facilitate a transaction for its ransomware victims -- even if the … Read the whole story
by Laurie Sullivan
New technology such as connected cars, connected watches, and other connected devices doesn't always have marketing and advertising applications initially, but as the applications … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It is customary in most companies to perform a year-end evaluation of the people that work for them, as well as for the people … Read the whole story
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by Laurie Sullivan
Yahoo's search engine went down Friday following Microsoft's search engine Bing, but both are up now after recovering. The outage lasted more than four … Read the whole story
COMMENTARY
by Fern Siegel
As technology changes, so does consumer behavior. From the original 13 broadcast channels to nearly 300 on cable to the phenomenon of streaming, "appointment … Read the whole story
by Karl Greenberg
The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Let me begin the new year by saying that 2015 will be the year that new means old, optimized. I don't see dramatic changes … Read the whole story
by Erik Sass
Fisher-Price passed Hasbro for the first time based on Digital Engagement Ratings, driven by the "Wishes for Baby" short film which was created in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
As if we needed to further muddy the acronym well, one ad tech platform has proposed a new meaning for ROI: Reports on Investment. … Read the whole story
by Sarah Mahoney
As marketers continue to pour money into mobile optimization, it's getting harder to impress smartphone-savvy consumers. But some brands are belting mobile out of … Read the whole story
COMMENTARY
by Cory Cruser
Dialogues about digital inevitably turn to the clicks, swipes, and taps we make across our screens and devices -- and how they translate into … Read the whole story