Returns have become a major financial thorn in the side of retailers trying to streamline ecommerce services, costing millions -- but gift-giving isn't a … Read the whole story

New research suggests that traditional local media does drive substantially higher digital sales revenues -- four times as much -- when they have dedicated … Read the whole story

As vehicles move toward both autonomous function and greater entertainment-connected integration, CES is becoming as big a stage for automakers' ambitions as the show … Read the whole story

It's still too early to tell whether Facebook overpaid for WhatsApp. $19 billion is a lot of billions, after all. But, the messaging service … Read the whole story

The Publicis Groupe agency is instituting a new operating model that groups markets by cluster, not by region, which the agency believes better reflects … Read the whole story

Working with agency Anomaly, one ad will build upon last year's "Puppy Love" spot to further illustrate how dogs are truly man's best friend. … Read the whole story

Last summer, Google announced Google Partner Select, a programmatic video ad marketplace. When first announced, Google Partner Select was positioned as a private marketplace … Read the whole story

Wix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that … Read the whole story

One of the issues along the trajectory of beacons has been for consumers to have Bluetooth on their phones turned on. There are other … Read the whole story