SearchBlog
by Laurie Sullivan, Staff Writer
As many predict, Google's pedestal continues to weaken and could be feeling some effects from the recent loss of a search deal with Mozilla Firefox. Google's piece of the U.S. … Read the whole story
by Laurie Sullivan
Starboard Value, which recently acquired a significant stake in Yahoo, sent another letter Thursday to CEO Marissa Mayer advising that she reconsider a merger … Read the whole story
by Laurie Sullivan
IgnitionOne began rolling out Thursday what will become a series of features aimed at improving cross-device campaigns. The first provides insight into the influence … Read the whole story
by Laurie Sullivan
Microsoft announced that new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices. Advertising became available Wednesday for purchase … Read the whole story
by Tyler Loechner
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, … Read the whole story
by Wayne Friedman
Recent sharp declines in cable network ratings -- and overall lower TV usage -- can be partly attributed to the steadily growing inclusion of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
476. What's significant about that number? Well, it's a Harshad number. For history buffs, it's also the year when we switched from the Julian … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies have more data than ever before, but as more connected devices come online, the responsibility of agencies and brands to protect that data … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google just might want to look at the Tesco story. Its demise from supermarket pioneer has been sudden and is attributable to the same … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Two sets of beacons were at CES this year, one in a big way and one not. The one in a big way was … Read the whole story
COMMENTARY
by Sal Candela
What happens in the dating game is true for mobile advertising -- show someone a visually appealing ad creative and they can become immediately … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Although the economy is improving with wages up and many retailers experiencing better results, teen fashion brands are still not doing so well. Just … Read the whole story
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by Richard Whitman, Columnist
After the much ballyhooed but failed Publicis Omnicom merger, 2014 saw some significant M&A action with Publicis acquiring Sapient and Lake Capital acquiring London's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The iPhone 6 models just owned the final months of the smartphone market worldwide. This wider reach, momentum and mojo bode well for the … Read the whole story
COMMENTARY
by Joe Marchese
Okay, great -- you clicked or opened the article. You can leave now. The ad impression was counted. You staying and reading the rest … Read the whole story