As many predict, Google's pedestal continues to weaken and could be feeling some effects from the recent loss of a search deal with Mozilla Firefox. Google's piece of the U.S. … Read the whole story
Starboard Value, which recently acquired a significant stake in Yahoo, sent another letter Thursday to CEO Marissa Mayer advising that she reconsider a merger … Read the whole story
IgnitionOne began rolling out Thursday what will become a series of features aimed at improving cross-device campaigns. The first provides insight into the influence … Read the whole story
Microsoft announced that new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices. Advertising became available Wednesday for purchase … Read the whole story
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, … Read the whole story
Recent sharp declines in cable network ratings -- and overall lower TV usage -- can be partly attributed to the steadily growing inclusion of … Read the whole story
476. What's significant about that number? Well, it's a Harshad number. For history buffs, it's also the year when we switched from the Julian … Read the whole story
Companies have more data than ever before, but as more connected devices come online, the responsibility of agencies and brands to protect that data … Read the whole story
Google just might want to look at the Tesco story. Its demise from supermarket pioneer has been sudden and is attributable to the same … Read the whole story
Two sets of beacons were at CES this year, one in a big way and one not. The one in a big way was … Read the whole story
What happens in the dating game is true for mobile advertising -- show someone a visually appealing ad creative and they can become immediately … Read the whole story
Although the economy is improving with wages up and many retailers experiencing better results, teen fashion brands are still not doing so well. Just … Read the whole story
After the much ballyhooed but failed Publicis Omnicom merger, 2014 saw some significant M&A action with Publicis acquiring Sapient and Lake Capital acquiring London's … Read the whole story
The iPhone 6 models just owned the final months of the smartphone market worldwide. This wider reach, momentum and mojo bode well for the … Read the whole story
Okay, great -- you clicked or opened the article. You can leave now. The ad impression was counted. You staying and reading the rest … Read the whole story