SearchBlog
by Laurie Sullivan, Staff Writer
AdWords, Kenshoo, and Marin Software received top honors in G2 Crowd's first search advertising solutions ranking based on ratings and reviews. Others in the cateogory include Ravin Tools,
DoubleClick, Yahoo … Read the whole story
by Laurie Sullivan
Google will roll out during the next few days the latest version of Google Translate, running on its Android and Apple's iOS operating systems. … Read the whole story
by Laurie Sullivan
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platform data automation system through its mobile measurement and intelligence platform. The deal … Read the whole story
by Wendy Davis
The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad … Read the whole story
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by P.J. Bednarski
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban … Read the whole story
by Erik Sass
Netflix topped the chart as it approaches the release of House of Cards season 3. Kevin Spacy's Golden Globe award on Sunday also stirred … Read the whole story
by Gavin O'Malley
Hoping to hatch the next great app, Twitter is taking "Fabric" on the road. Since it debuted last October, the developer platform has provided … Read the whole story
by Wayne Friedman
Even with some slowdown in TV advertising, TV's biggest TV event, the Super Bowl, is estimated to rise again this year in total revenues … Read the whole story
by Gavin O'Malley
Facebook officially moved into the workplace on Wednesday with the launch of a Facebook at Work mobile app, and desktop extension. Still in beta, … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Google was built under the PC era and will struggle to be dominant as mobile use takes over. Already Google's 90% penetration on the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Conventional wisdom holds that mobile apps are more popular than the mobile Web, but they actually overlap and share audience far more than you … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
Two of the hottest issues in digital measurement right now are viewability and non-human traffic (NHT), which includes but is not limited to fraud. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Psychologists say they demonstrated how Facebook Likes can help a third party assess critical aspects of a subject's personality even more accurately than a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial … Read the whole story
COMMENTARY
by Todd Krizelman, Op-Ed Contributor
The adoption of native advertising has continued to increase rapidly. Based on our tracking of this segment from June 2014 on, we found a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Although some recent surveys have shown that social media's contribution to e-commerce remains small, it's still growing fast in relative terms. That's according to … Read the whole story