SearchBlog
by Laurie Sullivan, Staff Writer
Return on investment rose as revenue outpaced the rise in spend by brand advertisers across the Americas on Google and the Yahoo-Bing Network. The results -- released in a recent … Read the whole story
by Laurie Sullivan
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
COMMENTARY
by Mark Hatch
Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated … Read the whole story
by Laurie Sullivan
Mobile conversions make up only about 30% of all search conversions, although mobile marketing and the metrics to quantify campaigns are finally reaching parity … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
More than half -- 59% -- of American women made New Year's Resolution this year, according to a study from Influence Central that examines … Read the whole story
by Gavin O'Malley
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Documents hacked last year from Sony's computer network revealed that the entertainment industry was trying to convince state law enforcement authorities, including Mississippi Attorney … Read the whole story
by Wendy Davis
President Obama today called for an end to state laws that prevent municipalities from building their own broadband networks. "High speed broadband is not … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The different ways beacons are used continues to evolve. There is active beaconing, passive beaconing and now requested beaconing. One of the first and … Read the whole story
by Wendy Davis
The hotel chain Marriott said this week that it will no longer prevent guests from creating WiFi hot spots with smartphones or other personal … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
If "programmatic" is the father and umbrella term under which real-time bidding, programmatic direct and other terms live, then "data-driven marketing" is the grandfather. … Read the whole story
by Tyler Loechner
AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google's DoubleClick Ad Exchange (AdX). AKQA asserts … Read the whole story
by Erik Sass
Nescafe tracked an 8,162% increase in digital engagement as a result of a massive single-day growth in its Facebook fan base. Nescafe now has … Read the whole story