SearchBlog
by Laurie Sullivan, Staff Writer
Searching the Internet contributes to global warming, but tech giants have begun to take steps to reduce the erosion. Apple, Amazon, eBay, Facebook, Google, Microsoft, Yahoo and some of the … Read the whole story
by Laurie Sullivan
Microsoft Bing predicts there is a 51.5% chance the Patriots will take the Seattle Seahawks on Feb. 1. Now the search engine will get … Read the whole story
by Laurie Sullivan
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that … Read the whole story
by Wayne Friedman
New forms of user-generated video content will push the overall online video marketplace to sharply higher revenues. Scottsdale, Ariz.-based ABI Research says total revenue … Read the whole story
by Wayne Friedman
A new local TV-based digital network -- LAFF, from Katz Broadcasting -- will launch as a 24-hour all-comedy programming channel. The new network, which … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A strange social meme among many in the world of UGC pet images, inspired the Temptations brand to launch a cross-channel campaign that went … Read the whole story
by Larissa Faw
Gardein, a meatless food brand owned by Pinnacle Foods, is launching its first national awareness campaign to cater to these individuals and help position … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on … Read the whole story
by Sarah Mahoney
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to … Read the whole story
by Erik Sass
Arguably the world's most respected news organization, BBC News is hurrying to keep pace with changing media consumption habits with a major overhaul of … Read the whole story
COMMENTARY
by Jake Phillips
The change we are experiencing in the video landscape is undeniable. The decline in traditional TV ratings and the explosion of streaming options have … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It will begin producing or acquire up to a dozen films this year,and market them to theaters with the idea they will show up … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
In 2008, I wrote a column entitled "Help Wanted: Email Marketing Manager," a look at key industry challenges through a tongue-in-cheek help-wanted ad. Here's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the latest Salesforce, marketers reveal they like just about everything mobile has to offer. But the level of mobile savvy some of these … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
When Kinko's started in 1990, the idea of a social media network like Twitter would have been pure sci-fi. And there are some skeptics … Read the whole story