Searching the Internet contributes to global warming, but tech giants have begun to take steps to reduce the erosion. Apple, Amazon, eBay, Facebook, Google, Microsoft, Yahoo and some of the … Read the whole story
Microsoft Bing predicts there is a 51.5% chance the Patriots will take the Seattle Seahawks on Feb. 1. Now the search engine will get … Read the whole story
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction … Read the whole story
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that … Read the whole story
New forms of user-generated video content will push the overall online video marketplace to sharply higher revenues. Scottsdale, Ariz.-based ABI Research says total revenue … Read the whole story
A new local TV-based digital network -- LAFF, from Katz Broadcasting -- will launch as a 24-hour all-comedy programming channel. The new network, which … Read the whole story
A strange social meme among many in the world of UGC pet images, inspired the Temptations brand to launch a cross-channel campaign that went … Read the whole story
Gardein, a meatless food brand owned by Pinnacle Foods, is launching its first national awareness campaign to cater to these individuals and help position … Read the whole story
One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on … Read the whole story
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to … Read the whole story
Arguably the world's most respected news organization, BBC News is hurrying to keep pace with changing media consumption habits with a major overhaul of … Read the whole story
The change we are experiencing in the video landscape is undeniable. The decline in traditional TV ratings and the explosion of streaming options have … Read the whole story
It will begin producing or acquire up to a dozen films this year,and market them to theaters with the idea they will show up … Read the whole story
Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new … Read the whole story
In 2008, I wrote a column entitled "Help Wanted: Email Marketing Manager," a look at key industry challenges through a tongue-in-cheek help-wanted ad. Here's … Read the whole story
In the latest Salesforce, marketers reveal they like just about everything mobile has to offer. But the level of mobile savvy some of these … Read the whole story
When Kinko's started in 1990, the idea of a social media network like Twitter would have been pure sci-fi. And there are some skeptics … Read the whole story