SearchBlog
by Laurie Sullivan, Staff Writer
Datanyze, a two-year old startup backed by Google Ventures and Mark Cuban, on Wednesday will launch a free browser extension for Chrome that brings the power of data-driven marketing to … Read the whole story
by Laurie Sullivan
The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and … Read the whole story
by Laurie Sullivan
Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
The term "retail search intent" is new, but the concept behind it -- consumers conducting online searches who have a distinct plan to buy … Read the whole story
by Laurie Sullivan
Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Practically every company innovates, but few wedding sites think about first-party data to accurately target native advertisements. Wedding site Lover.ly recently began offering ad … Read the whole story
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by Laurie Sullivan
Space Exploration Technologies (SpaceX) confirmed Tuesday that it has raised $1 billion in funding in a round that includes new investors Google and Fidelity. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Much of my writing the last year has been about closing the gap in marketing between the unknown and the known, discussing how you … Read the whole story
by Laurie Sullivan
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story
by Wendy Davis
Google recently agreed to refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's … Read the whole story
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by Tyler Loechner
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm. Read the whole story
by Tyler Loechner
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announced it has rounded out its offerings with the launch of Smaato Publisher … Read the whole story
by Aaron Baar
"Customer expectations continue to rise, and companies have not been able to keep up," Robert Wollan, senior managing director at Accenture Strategy, tells "Marketing … Read the whole story
by Erik Sass
McDonald's tracked a 198% increase in digital engagement thanks to its "Our Food. Your Questions" campaign. Fans flocked to the latest video explaining how … Read the whole story
COMMENTARY
by Julie Quick, Op-Ed Contributor
The new year brings a big, new project for many CPG marketers: the annual task of strategic planning. And in today's retail marketplace, where … Read the whole story