by Laurie Sullivan
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
by Laurie Sullivan
Tagga plans to release a cross-channel campaign management platform Tuesday, along with a way to score consumers based on their engagement with the brand. … Read the whole story
by Laurie Sullivan
A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on … Read the whole story
by Gavin O'Malley
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
by Gavin O'Malley
Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They … Read the whole story
by Erik Sass
Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial … Read the whole story
by Wayne Friedman
Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase … Read the whole story
by Gavin O'Malley
Citing a crummy holiday season, softening Windows sales and slower-than-expected international growth, Microsoft narrowly beat fiscal second-quarter earnings expectations. Revenue for the quarter ended … Read the whole story
by Gavin O'Malley
Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position … Read the whole story
by Sarah Mahoney
A survey from the National Retail Federation reports that Americans will spend $142.31 this year, up from $133.91 in 2014. As usual, men will … Read the whole story
by Erik Sass
Coca-Cola's Digital Engagement Rating increased 52% after releasing teasers for the Super Bowl spot. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
At the World Economic Forum, Google's Eric Schmidt is predicting that the Internet will disappear. I agree. I've always said that search will go … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brought some additional confirmation of social media's rapidly growing role in our lives, with figures from Shareaholic showing that social's share of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Many Google Glass-haters took Google's recent announcement that it was halting production of Google Glass and rolling up the Explorer program as a victory … Read the whole story
COMMENTARY
by Tom Giovingo
Are marketers really maximizing the potential of this platform? The new year is a great time for marketers to revisit their mobile strategies and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Seems that Facebook's FBX exchange is no longer the golden opportunity it once was for the social network. At the same time, Facebook is … Read the whole story