SearchBlog
by Laurie Sullivan, Staff Writer
Yahoo took a close look at search and metrics during the company's Q4 2014 earnings call. Company executives fielded questions on everything from Panama to the partnership with Microsoft. CEO … Read the whole story
by Laurie Sullivan
Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story
by Laurie Sullivan
Brands wanting a little Super Bowl action, whether or not they run broadcast TV advertisements, are relying more on search engine marketing as a … Read the whole story
COMMENTARY
by Brian Patterson
Publishing and promoting content is a labor of love. Marketers spend weeks researching, designing, and developing creative content -- all while planning its promotion. … Read the whole story
by Laurie Sullivan
Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Smartphones and tablets contributed nearly half (42%) of all organic search activity that ended in a visit to a retail site in the fourth … Read the whole story
by Gavin O'Malley
Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Imagine if someone could access, edit and run your Super Bowl ad just by unscrambling a single user password. The impact on your brand … Read the whole story
by Larissa Faw
In 2015, search as a whole will cross the "mobile tipping point" with the number of mobile queries exceeding those made via desktops or … Read the whole story
COMMENTARY
by Dan Rubin
For years, we've talked about the combination of paid, owned and earned media. But the game has now changed. There is a new multichannel … Read the whole story
by Gavin O'Malley
Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first … Read the whole story
by Erik Sass
Pepsi landed a spot in the top 10 for the first time this month thanks to the "Hyped for Halftime" campaign, which is being … Read the whole story