Yahoo took a close look at search and metrics during the company's Q4 2014 earnings call. Company executives fielded questions on everything from Panama to the partnership with Microsoft. CEO … Read the whole story
Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story
Brands wanting a little Super Bowl action, whether or not they run broadcast TV advertisements, are relying more on search engine marketing as a … Read the whole story
Publishing and promoting content is a labor of love. Marketers spend weeks researching, designing, and developing creative content -- all while planning its promotion. … Read the whole story
Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment … Read the whole story
Smartphones and tablets contributed nearly half (42%) of all organic search activity that ended in a visit to a retail site in the fourth … Read the whole story
Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story
Imagine if someone could access, edit and run your Super Bowl ad just by unscrambling a single user password. The impact on your brand … Read the whole story
In 2015, search as a whole will cross the "mobile tipping point" with the number of mobile queries exceeding those made via desktops or … Read the whole story
For years, we've talked about the combination of paid, owned and earned media. But the game has now changed. There is a new multichannel … Read the whole story
Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first … Read the whole story
Pepsi landed a spot in the top 10 for the first time this month thanks to the "Hyped for Halftime" campaign, which is being … Read the whole story