SearchBlog
by Laurie Sullivan, Staff Writer
AgilOne has made a data management platform available that integrates into its customer intelligence platforms. With its new version, it has added predictive tools to take on the marketing cloud. … Read the whole story
by Laurie Sullivan
A deal on the table could put real-time Twitter tweets back in Google search engine results. Reports suggest a renewed partnership in the works … Read the whole story
COMMENTARY
by Aaron Doherty
Any day trader on Wall Street will tell you that the worst time to buy something is when everyone else is buying it. Brands … Read the whole story
by Laurie Sullivan
Unilever will launch a worldwide training program in March - ART - to help the company's marketers focus on Authenticity, Relevance and Talkability in … Read the whole story
COMMENTARY
by Dan Carmody
As search marketing experts, we are constantly trying to find ways to improve performance. Tapping third party data to do so opens up a … Read the whole story
by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to … Read the whole story
COMMENTARY
by Matt Tengler
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' lack of experience with emerging mobile technology is keeping their organizations a step … Read the whole story
by Larissa Faw
In the fast-food category, a non-Super Bowl advertiser with an active social media presence had higher scores across all measurable metrics than its closest … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Well, at least they know it: Twitter CEO Dick Costolo has admitted that at Twitter, "we suck at dealing with abuse and trolls" in … Read the whole story
by Sarah Mahoney
Google Play turns a conversation with actor Jack Black into a charming animated film, in which he reveals why he never made it as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cisco Systems released its Visual Networking Index and Global Mobile Data Traffic Forecast Tuesday with several predictions and growth trends that marketers planning mobile … Read the whole story
by Gavin O'Malley
New research suggests that the mobile myopia of 18- to-34-year-olds is clearly cutting into their time with other media channels. Rather than multitasking, however, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Data is more than a one-way selling tool we use to create relevant or meaningful email content that targets and remarkets to customers and … Read the whole story