SearchBlog
by Laurie Sullivan, Staff Writer
An advertising agency in a very large holding company has begun to use social keywords to find and target specific audiences in paid search, as well as optimize search engine … Read the whole story
by Laurie Sullivan
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomers, choose their display because of several different factors. Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau (IAB) has named WPP Digital President David Moore to chairman of the IAB Tech Lab board of directors and Scott … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Despite advocates' concerns, after Oracle announced it had reached a deal to purchase Datalogix -- a targeting shop known for connecting offline purchases to … Read the whole story
by Laurie Sullivan
Social media Q&A site Ask.fm wants to create a safe haven for today's youth, so the company launched Safety Center, designed to provide information … Read the whole story
COMMENTARY
by Matt Alcone
By now, most marketers and retailers have done a test of beacons and understand how they will dramatically change the landscape of brand, retailer … Read the whole story
by Laurie Sullivan
Google has acquired Odysee, and the platform team behind the app will join the group of developers at Google+. The acquisition fuels rumors that … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P … Read the whole story
by Tyler Loechner
AdTruth, a device identification tech firm which was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full … Read the whole story
by Erik Sass
The CBS brand's Digital Engagement Rating increased 288%, driven by the 57th Grammy Awards. Read the whole story