by Laurie Sullivan
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
As an online publisher, you probably use audience targeting: whether done through algorithms or manually by an editor, the aim of audience targeting is … Read the whole story
by Laurie Sullivan
AutoWeb, a vehicle search engine with social sharing features, has secured a deal with adMarketplace to serve custom-designed targeted paid-search advertising in site results. … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define … Read the whole story
by Laurie Sullivan
Magnetic announced Thursday a move into Germany, appointing Neal Bruwer country manager, DACH at the newly opened Hamburg office. The move continues the company's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Today, Sen. Al Franken told Samsung that its policies regarding voice recognition technology remain cause for concern. "This relatively new technology has major implications … Read the whole story
by Joe Mandese
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
COMMENTARY
by Ron Kurtz
Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is … Read the whole story
by Gavin O'Malley
In addition to wedding dresses and aspirational hairstyles, Pinterest users can now pin particular mobile apps. In partnership with Apple, the move effectively positions … Read the whole story
COMMENTARY
by Andy Lombard
With the rise of mobile engagement increasing at a remarkably rapid rate, a business without a mobile strategy is almost guaranteed to fall behind … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
COMMENTARY
by Jen Capstraw, Op-Ed Contributor
This month my Yahoo account turns 15. It doesn't get much use these days - aside from the occasional seed list for a client … Read the whole story
by Karl Greenberg
Honda will use the partnership -- which includes category exclusivity, integration in the show, and various other digital media opportunities -- to promote the … Read the whole story
by Erik Sass
McDonald's commitment to growing its Facebook fan base continues, garnering almost one million new fans in just 24 hours. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Recent headlines suggest a bleak future for the automotive industry. "Millennials Don't Care About Owning Cars And Car Makers Can't Figure Out Why," says … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
An organization is not likely to find out how their particular customers will react to beacon-triggered messages until they try them. Numerous research studies … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
All praise Facebook, who giveth us life -- yea, even after death. Your online persona can now live forever, thanks to a new Facebook … Read the whole story