U.S. consumers will spend $2.1 billion on flowers this Valentine's Day. They also will give retailers and brands information about themselves through searches and clicks. Aside from flowers, what will … Read the whole story
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick … Read the whole story
As an online publisher, you probably use audience targeting: whether done through algorithms or manually by an editor, the aim of audience targeting is … Read the whole story
AutoWeb, a vehicle search engine with social sharing features, has secured a deal with adMarketplace to serve custom-designed targeted paid-search advertising in site results. … Read the whole story
Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define … Read the whole story
Magnetic announced Thursday a move into Germany, appointing Neal Bruwer country manager, DACH at the newly opened Hamburg office. The move continues the company's … Read the whole story
Today, Sen. Al Franken told Samsung that its policies regarding voice recognition technology remain cause for concern. "This relatively new technology has major implications … Read the whole story
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is … Read the whole story
In addition to wedding dresses and aspirational hairstyles, Pinterest users can now pin particular mobile apps. In partnership with Apple, the move effectively positions … Read the whole story
With the rise of mobile engagement increasing at a remarkably rapid rate, a business without a mobile strategy is almost guaranteed to fall behind … Read the whole story
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
This month my Yahoo account turns 15. It doesn't get much use these days - aside from the occasional seed list for a client … Read the whole story
Honda will use the partnership -- which includes category exclusivity, integration in the show, and various other digital media opportunities -- to promote the … Read the whole story
McDonald's commitment to growing its Facebook fan base continues, garnering almost one million new fans in just 24 hours. Read the whole story
Recent headlines suggest a bleak future for the automotive industry. "Millennials Don't Care About Owning Cars And Car Makers Can't Figure Out Why," says … Read the whole story
An organization is not likely to find out how their particular customers will react to beacon-triggered messages until they try them. Numerous research studies … Read the whole story
All praise Facebook, who giveth us life -- yea, even after death. Your online persona can now live forever, thanks to a new Facebook … Read the whole story