SearchBlog
by Laurie Sullivan, Staff Writer
Home buyers are going mobile, pushing up revenue for companies like Zillow. During the company's Q4 2014 earnings, the company reported that visits to Zillow via a mobile device rose … Read the whole story
by Laurie Sullivan
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
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by Wendy Davis
The FTC is asking a federal judge to uphold the agency's authority to bring an enforcement action against AT&T for allegedly slowing down the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
by Karlene Lukovitz
The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers continue to use their smartphones to shop, even if they don't make the final purchase on their mobile device. In retail, mobile may … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
There's an app for thai stick! After being totally uptight and not cool about the whole thing, Apple has finally relented and lifted its … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Anything for the cause? President Obama pushed the boundaries of what silly things politicians will do for approval last week but his BuzzFeed video, … Read the whole story
by Wayne Friedman
Scripps Networks Interactive -- home of Food Networks and HGTV -- witnessed advertising revenues slowing in the fourth quarter of 2014. Affiliate fees outpaced … Read the whole story
by Wayne Friedman
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue … Read the whole story
by Erik Sass
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
by Wayne Friedman
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story