Delete. Sometimes we just want to remove our digital footprint from the Web. Wish it was that easy? Google apparently has begun to give us an option to delete some … Read the whole story
Search advertisers face a conundrum as they try to find ways to keep media-buying options simple while expanding from directories into the networks of … Read the whole story
Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from … Read the whole story
engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story
Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half of marketers who were polled use six or more outbound channels to interact … Read the whole story
"We're seeing a shift in consumer thinking at the grocery store," sums up Mintel food analyst Amanda Topper. "Name brand power no longer holds … Read the whole story
The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all … Read the whole story
Facebook's small- and medium-sized business strategy appears to have achieved critical mass. In fact, the social giant says it has officially surpassed 2 million … Read the whole story
Mobile commerce is growing by leaps and bounds, which is great news. Still, there's a dark side to this trend, as it will also … Read the whole story
Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online … Read the whole story
From Forrester to the ad trade media to CMO, research shows that marketers' greatest priority is for all marketing activities to be integrated across … Read the whole story